A SaaS (software-as-a-service) service like Shopify allows you to build a website with everything you need. Rather than dealing with technical stuff and getting a host, you just create an account on the main website. Shopify stores can be launched quickly and easily.

 

With Shopify, you don't need to buy web hosting or install any software to use it, since it runs on its own servers. Since Shopify is built and managed through a web browser, you can run a business from anywhere you have Internet access.

 

Most Shopify plans come with templates, a payment processor, a blog, and even email marketing tools to help you build and manage an online store.

 

Nevertheless, adding apps or using custom code to a Shopify store will allow you to customize it more extensively.

 

Now let’s have a look at the pros and cons of Shopify.

 

Pros

 

1. Ease Of Use 

 

One of the best thing about Shopify is its ease of use. It doesn’t require hiring a developer or looking for a host. User can easily create their online store and get started immediately. Shopify has drag and drop tools that allows users to customise their store as per their convenience without much efforts.

 

2. 24*7 Customer Support

 

With Shopify’s 24*7 customer support, you can communicate with them through email, live chat, and hotline. Their hotlines are designated to different regions. If your country does not fall under the hotline zone, you can still interact with them via the community.

 

3. Multiple Payment Methods

 

With Shopify's multiple payment options, which include third-party platforms, accepting payments has never been easier.

 

A major advantage of this function is how quickly and easily your store domain can process transactions. In addition, you can reach a global audience and sell to anyone. 

 

4. Supports Every Ecommerce Business Category

 

It doesn't matter what your business is, Shopify is the best platform for you to grow your business.

 

The first step in selling anything on Shopify is to set up and optimize your account. Next, describe the types of products you plan to sell. Once your online store is set up, you can add products. Your store is ready once you add a convenient payment method.

 

However, keep in mind that a number of products cannot be sold through Shopify, including adult content, pharmaceuticals, event tickets, pyramid schemes, and video games.

 

5. Multiple Themes

 

As we know, first impression is the last. The most appealing your store’s appearance is, the more chance it has to attract new visitors. The more visitors you get, the more the conversions.Shopify offers numerous attractive themes that helps you design your store and help you increase your conversions.

 

Shopify has themes for different categories of businesses. So no matter what your business is, Shopify has got you covered. Even if you have a physical store, you can easily get your Shopify theme as per your likings.

 

6. Apps and Plugins

 

In order to provide all the services your business needs, Shopify built a built-in app store with over 1,200 apps and plugins.

 

With these apps, you can simplify some of your responsibilities with Shopify. Even better, most Shopify apps and plugins are mobile-friendly, automated, and user-friendly. It only takes finding the right app for your business needs.

 

7. Marketing

 

Your marketing campaign can be synced with your store with the help of Shopify's landing pages. To attract more customers, you can also create coupon codes, store credits, and limited discounts.  This way, you can achieve your goals with Shopify tools.

 

There are, however, some tools that are not available as default settings. You can find suitable marketing apps in the Shopify app store. To generate more sales, you can customize your store website with these tools.

 

8. Growth

 

No matter what size the business is, growth is its overall goal. Online stores can grow through Shopify, one of the top e-commerce platforms. In order to make the Shopify platform as user-friendly as possible, the developers put a lot of effort into it.

 

Running a successful online store is as easy as 1-2-3 when you use an easy-to-use platform. The fact that Shopify offers everything you need eliminates any reason for your business not to grow.

 

Cons

 

1. Pricing 

 

One of the biggest drawback of Shopify is its pricing. Shopify has three plans that costs $29, $79, and $299 per month. However, the basic plan ($29) barely covers anything in the beginning. Therefore, users have to pay for a higher plan.

 

Through Shopify's point of sale (POS) framework, Shopify attempts to eliminate third-party payment methods. However, this option is not applicable in all countries.

 

Consequently, Shopify charges you for every sale you make. Furthermore, some themes, templates, apps, and plugins are not free.

 

2. Difficult Content Marketing

 

Content marketing is the most effectual way to promote your business. That includes blogging, SEO, and social media content.

 

Due to Shopify's versatility, you can use its content marketing features to promote your business. It is possible, however, that you will not have the best blogging experience with Shopify.

 

The reason behind this is that Shopify's built-in software is lacking in many areas. And one of them is the blogging feature. Since it has no category, you must include tags in your post, inflexible blog layouts, and an outdated editor.

 

3. Limitations in customizations

 

Although, Shopify offers customization, it has its limitations. Many users struggle with the process of theme customization and spend many hours to setting it up.

 

Conclusion

 

Shopify is always an option worth considering, regardless of the size of your business. Scalability is one of the factors that contribute to its reputation and trust among users. In spite of the fact that the eCommerce platform has many add-ons and integrated functions, it still ensures utmost satisfaction for even the largest merchants.

 

So, do not hesitate to try and hire dedicated shopify developers for your new online ecommerce business. It has its drawbacks, but once your business is set, you can have a seamless experience and get your desired ROI.