What Is Shopify? How Is It Useful For Growing Online Business?

Well, it's truly a digital world nowadays. Everything is accessible in the palm of your hand. (Literally!)

And shopping is no exception. Ecommerce has bloomed in today's era. Every business is trying its best to mark its online presence and get the best revenue. With the increasing popularity of eCommerce, many eCommerce platforms have emerged as well, such as woocommerce, Magento, Bigcommerce, Open cart, etc.

Shopify is one of them. Shopify is one of the best eCommerce platforms that allows its users to create online shopping websites, integrated with social networks, post products, shopping cart, and updated payment features. As of now, Shopify has more than one million users.

Shopify also includes a Point of Sale (POS) app for paying for goods at physical stores. Shopify is an easy-to-use application for online retailers. Merchants can create a multichannel experience that helps showcase their brands. Along with that, it offers a subscription-based platform for creating websites, shipping products, and managing products.

In addition to analyzing every aspect of your online store, it comes with a range of analytical tools. Users can design customized online experiences for customers with these tools, maximizing the Return on Investment (ROI) on their marketing investments. In addition to cutting costs across the board, the technology also automates inventory management, transactions, and customer relationship management.

So, now let's take a look at how Shopify helps businesses grow their online eCommerce business.

Easy to Set-up

One of the biggest advantages of Shopify is that it is extremely easy to setup. You can set up Shopify without any knowledge of the technologies. It is a complete package as the platform is software and hosting that every website needs for launching.


Secondly, Shopify is extremely affordable. Every businessman can choose the Shopify package as per their requirements and budget. It is a win-win situation for entrepreneurs as they can set up their website at a very low cost and have very low monthly maintenance.

As per the saying- "first impression is the last." The success of the business depends on the website visuals. Shopify has the best designs and themes that can help businesses create visually appealing website that attracts new visitors and boost their decision-making process. 

Shopify allows users to build unique stores using its attractive designs and professional templates. Usually, Shopify offers basic themes, but with the help of expert Shopify developers, you can create a store with enhanced UI and UX.

Marketing tools

With Shopify, you can design landing pages for campaigns much more easily than with other eCommerce platforms. Additionally, custom title tags and meta tags are supported. Shopify was designed for marketing, especially for businesses that want to keep costs down and market faster.

SEO features are included in their basic package, as well as eCommerce analytics that helps explain how customers find your business online.

In addition to integrated SEO tools, Shopify offers discount codes, customized gift cards, social network integration, targeted email marketing, store statistics, and many more marketing tools. Furthermore, Shopify offers advanced marketing tools, such as a pop-up window to capture emails and an affiliate tracking tool.

App Integration

In addition to its own unique features and capabilities, Shopify has the ability to integrate seamlessly with other platforms and tools as well. Due to its ability to integrate with multiple apps, the platform boasts amazing customization capabilities. Sellers can enhance their store's value by adding some extra features and functionalities.

Web Hosting

In-house shopping carts require technical expertise and a lot of time, something Shopify handles. The site's servers, hosting, software, and payment gateway are all taken care of by Shopify so that the products can begin selling immediately.


One of Shopify's best qualities has always been its flexibility. You can easily adapt it to your business since it has a number of built-in tools. With Shopify, customers can showcase products, offer customized coupons, and choose from multiple shipping options. Additionally, Shopify offers fulfillment, shipping, payment, and inventory management systems.

Mobile Responsiveness

As mentioned earlier, the world is in our hands, AKA our mobile phones. We can get 99% of our work done through mobiles, and eCommerce has also taken its baby steps into it as well. In this hard and fast world, people are using their mobile phones to get everything delivered to their doorsteps.

Shopify offers excellent mobile responsiveness that allows your customers to access your online store on their mobile phones and provide a seamless user experience. Along with that, Shopify has mobile responsive themes as well. So there's nothing stopping you from creating an excellent mobile-friendly online store.

The best part? Shopify uses Android and iOS apps to manage the store.

Excellent Customer Support

When you choose Shopify as your eCommerce platform, an online seller can benefitfrom reliable, 24*7 customer support. Shopify experts are available through email, live chat, and phone calls to resolve any queries that you have and keep your store running at all times.

End Note

This is a very brief description of what Spotify is and how it helps businesses grow their revenue. Hopefully, it helps you get a better hold of it. If you want to start a new business and don't know where to look, you can always hire dedicated Shopify developers and leave the rest on to them. 


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